CREATIVE DIRECTION
LARY ZAK
From an early age, I recognized my strength as a visual learner. After three and a half years of college, I made the bold decision to leave and channel my passion for visuals into a purposeful career. Over the past three years, I’ve had the opportunity to create and execute compelling brand campaigns, weaving stories through video and photography. My focus is on crafting content that is both relatable and innovative.
I’ve worked full-time with Lonely Ghost and collaborated with notable brands such as Jeni’s Ice Cream, Poosh by Kourtney Kardashian, Springy Jeans, UNDN by Machine Gun Kelly, Tony’s Chocolonely, and TruFru. My work reflects a dedication to creative storytelling that resonates on a personal level while pushing boundaries.
Ghosted Garments
PRE-FALL
UNDN NAIL POLISH
CONNECT COLLECTION
POTASsIUM DYE COLLECTION
THIS CAMPAIGN IS ONE OF MY MOST PROUD MOMENTS OF A CREATIVE VISION COMING TO LIFE. I LOVE OPPORTUNITIES TO BRING COMMUNITY INTO BRAND NARRATIVES, ESPECIALLY WITH A COMMUNITY AS ACTIVE AS LONELY GHOST’S. FOR OUR LARGEST PROJECT YET, I OVERSAW A COMMUNITY-DRIVEN CAMPAIGN THAT FEATURED +80 MODELS. I MANAGED ALL COMMUNICATIONS AND CREATIVE IDEATION, AS WELL AS WORKED CLOSELY WITH OUR SPECIAL PROJECTS MANAGER FOR ALL OPERATIONS AND LOGISTICS. THAT OUTCOME WAS EVERYTHING I DREAMED OF.
